Behind the Perfect Apology
Who are we?
Well, we're a few friends and colleagues who have always been on the look out for
the perfect apology. Why? Simply because we've had more than our fair
share of messes from the proverbial s--- hitting the fanmesses that have
come in all shapes and sizes.
Collectively, we are male, female, white, visual minorities, Anglo-Saxon, Protestant,
Catholic, Jewish, Arab, Hindu, Sikh and
hold Bachelors degrees, MBAs and Doctorates. Were professors, business
people, senior executives, programmers, customer service reps,
entrepreneurs, designers, and consultants.
Our specialties (and messes) run the gamut from teaching and writing on subjects related
to international relations, nuclear proliferation and global terrorism
I apologize for invading that country, and I understand why you just tested a nuclear bomb, but
to working as a Chief Strategy Officer for a Silicon-Valley-based dot-com company
"There was a budget meeting? I didn't realize, I'm sorry I missed it...") to
being a Database
Administrator (as in "Please forgive me, I had no idea the truncate command does that
So why did we create PerfectApology.com?
Despite our many differences we all have a few things in common we're
human, we tend to screw up on occasion, and we inevitably need to deal with
the problem. We also love to be forgiven. It really is divine,
especially if the screw up is huge.
In our case, given our proficiency at screwing things up so well AND so
often, a good part of our expertise on the subject was born out of
necessity. But everyone has to apologize for mistakes theyve made, and,
over time, we all TRY to slowly and painfully learn how to tailor those
apologies to different people and situations.
The problem, of course, is
that we almost always have to learn the hard way by trial and embarrassing
error. There are no guidebooks for apologies. No "one-stop-shopping" manuals
to help take us through the steps to avoid the embarrassing error and find
the "perfect apology".
That is where our collective
expertise in research and problem solving came in. As we began to focus on
the topic we noticed the myriad of daily apologies offered by celebrities,
sports figures, political leaders, business executives, and even the Pope.
We now understood that EVERY mistake does have the perfect
apology. Finding it is the key!
We also realized that a perfect apology is truly an Art.
And, since all forms of art deserve an audience, perfectapology.com was born.
So how did we put this site together?
When it came right down to it, all we really knew is that we had an idea
that we wanted to sharesomething that could be useful for others.
We had several heated "discussions" about how to start the project,
create the website, and so on...
Initially, we couldn't agree on
which web hosting company to
use, ***one of us worked for a company that
was partnered with Yahoo! so you can well imagine what that discussion was
We also disagreed on the domain name,
***one of us bought a domain without consulting
anyone else in the group. Note: It is not the one you find yourself on right now.***.
We didn't know how to build a website or even an actual web page
claimed we could figure it out but when it got right down to things, well,
it just wasn't going to happen.***.
And we couldn't decide on our search engine optimization strategy,
engine optimization strategy? Most had never even heard the term while one
of us thought he knew what he was doing. Note: Turns out he didn't have a clue***.
apologizing to each other for getting so angry (were still friends, so the
apologies worked!), we realized that we had no idea how to move forward.
one of us remembered a business acquaintance that he had met a few years
back, an internet guru who developed software that would provide the
ultimate solution to our problema solution that would easily settle any and
all of our disputesand required absolutely no technical knowledge.
presented the product to the group and demonstrated how the software would
build the pages for us, choose the right domain name, host the website, and
position it AND optimize it for search engines.
It was a step-by-step guide with a proven track record that immediately
impressed the groupall for less than the cost of traditional web
hosting. It was a no-brainer!
Within minutes, a unanimous agreement was
reached, the software was purchased and we began to put together what you
see here. The rest, as they say, is history...
We are thrilled with the
response to the site from both website visitors and the search engines and
have garnered some great media coverage as well.
As for that
Well, lets just say it has paid for itself tenfold in getting us where we
needed to go in record time. If you have a website idea that you want to
get off the ground and are completely at a loss of where to start and what
to do this link is well worth the
visit. The sales approach used on their site is a little "cheesy" in
opinion and had we not had the personal endorsement of one of our team
members we may not have gone with it...But trust us (as we trusted our
team-mate) it really is solid and does work!
The Perfect Apology Team