The DON'Ts of Apologizing

This is our list of secondary considerations (a quick reference guide) for extending that perfect apology. Since we have already covered what you should do, this page will focus on what NOT to do when you find yourself in the position of having to say sorry.

::: The DON'Ts of a Perfect Apology

• Don't forget to do everything listed on the DOs Page and elsewhere on the PA site.
   
• Don't demand forgiveness and don't expect it—no matter how much time you've spent preparing the apology.
   
• Don't try to evoke sympathy for yourself as part of the apology.
   
• Never assume the issue is minor. Err on the side of accepting the importance and seriousness of the mistake. Assuming this is a big deal to the other person when in fact it really isn't, is a much better place to be than the alternative.
   
• When preparing an verbal apology be sure to avoid any actions that could mistakenly be interpreted as insincerity—bad jokes, rolling your eyes, avoiding eye contact, excessive shuffling or nervous twitching.
   
• Avoid apologizing for the wrong mistake, just because that mistake is easier to fix or forgive. This approach could backfire, because it fails to satisfy any of the key ingredients of an effective apology and implies the mistake will likely happen again.
   
• Don't simply describe or explain the offence and assume it will be sufficient—that doesn't constitute an apology and will likely make things worse by insulting the person's intelligence.
   
• Don't demand a response to your apology—be patient and wait.
   
• Don't constantly ask the other person why they are mad—assume there's a reason. If they are forced to clarify why they are hurt then you obviously don't get it.
   
• If you get an apology, don't use that as an opportunity to offer a few excuses.
   
• Avoid ALL qualifiers and hidden messages that might imply sharing responsibility for the problem/mistake—NEVER share the blame.
   
• NEVER use the word BUT when giving an apology.
  
   

• Don't expand the apology by linking it to ANY other issues aside from the apology and issue/offence at hand.
   
• Don't take the easy way out with a simple "I'm sorry"—a well crafted and well timed apology will work much better, so don't risk it.
   
• Don't apologize MONTHS or years after the incident.
   
• Don't screw up again—make sure you convey a clear commitment to correct the offence and that you're prepared to suffer the consequences of changing the behavior.
   
• NEVER start an apology with the words, "I don' know what I've done wrong, but..." Figure out what you've done wrong; make sure you get it right; and move on to crafting the perfect apology to fix it.
   
• NEVER follow the rejection of an apology with the words, "I said I was sorry what else do you want?" They probably want a lot more, so please refer back to the ingredients of a perfect apology to answer your own quest
   
• Don't cross your arms or place your hands on your hips when giving an apology in person.
   
• Don't be defensive or angry (even with yourself)...
   
• Don't dwell on the apology or any of the other issues connected to the apology, whether or not you've been forgiven. And don't follow the acceptance of your apology with additional explanations, qualifiers or caveats. Move on!
   

We hope that this list of things NOT to do when apologizing is helpful.