Apology Letter For Bad Service
Writing an apology letter for bad service should be standard procedure for any company. Poor or inadequate service can damage a company's reputation both off- and on-line, particularly through social media where the reach extends far beyond a customer's immediate circle.
Whether it's your salesperson, receptionist, customer service representative or a senior member of the team, extending an apology to your customer for any bad experience is necessary for any successful business.
Every employee is a representative of your company and your brand, and a bad service experience of any kind will inevitably hurt the bottom line and lead to customer erosion.
The good news is that taking the time to craft a sincere customer apology letter for bad service can do more than just mend fences, it can also deliver a more loyal customer.
Keep in mind that perception is as important as reality when it comes to customer service, so even if you feel that your customer is unjustified in his or her complaint—APOLOGIZE!
Our sample letter below for poor service includes a set of 'Notes' to help you tailor your apology to your particular situation.
This sample letter is easily modified to any situation. Use the 'Notes' to guide you and replace the details with your own situation.
You can change the order of each of the elements but make sure to include them all because an apology letter for bad service MUST show the recipient that customer service, is in fact, the company's #1 priority.
Do you know of a problem but your customer hasn't complained yet? Take a look at this proactive sample apology letter.