A Sample Business Apology Letter
This sample business apology letter for defective goods and products includes all of the Dos and Don'ts of effective business apology letter writing. The letter is clear, specific, on point and touches on the customer's point of view.
It's based on the situation described in Business Apologies 101—Timing An Apology where defective goods were shipped by 'Vendor B' to 'Company A'.
What's particularly important to note in this sample letter is that all of the business repercussions and inconveniences caused to the customer are clearly identified and acknowledged.
We chose this particular business apology letter because it illustrates the importance in acknowledging the error AND the inconvenience caused due to the mistake.
The elements of a perfect business apology should describe the situation with specific detail, acknowledge the inconvenience caused, take responsibility without making excuses, and assure the recipient that it won't happen again, and as appropriate, offer some small form of restitution.
The vendor, in our sample letter above, clearly understands what they're apologizing for and the best way to extend that apology.
For a comprehensive and detailed analysis of this sample business apology letter see our page on Analysing a Business Apology Letter.