Need The Perfect Apology?

Make things right by delivering the perfect personal or business apology.

Understand the most effective and creative ways to say sorry and learn successful approaches and techniques for getting out of the doghouse with your girlfriend, boyfriend, spouse, friends, family, customers & partners.

You'll find great examples, unique ideas, and every answer you need to uncover and deliver that perfect apology™.

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A hand pointing to a message to post an apology online

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If you need to say I'm sorry but aren't sure how, you've come to the right place.

We've all been there—messing up, well, makes us human. It's how we clean up the mess that makes us successful!

By delivering an effective apology you inevitably gain respect from friends, family, lovers & colleagues and significantly reduce any, or even all, of the damage done.

Apologizing is both an art AND a science; truly thoughtful apologies rebuild relationships, while a careless, rushed or thoughtless "I'm sorry" can do more harm than good!

PA Logo IT'S ALL HERE—How-Tos & Guides for both written and verbal apologies, business apology strategies & research, and hundreds of personal apology letters to inspire you. You can even post your own apology right here on the site.

Effective Apology Strategies

Asking for forgiveness requires a little more time and effort than uttering a few simple words—the key to success is to ask in the right way and at the right time through a well-crafted apology letter or heartfelt and sincere verbal apology.

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So... are you in the doghouse?
Is a loved one giving you the look?
Are you getting the silent treatment?
Did you forget an important date?
Did you hurt or betray someone?
Are police officers knocking at your door?

How do you apologize and say sorry? What works and what doesn't? What triggers forgiveness? How do you make someone understand how sorry you really are? Where do regret and remorse come into play?

Do you need a business apology?

Are you in trouble at work?
Do you need to apologize to your boss?
Are you trying to craft the perfect business apology letter?
Are your customers looking to your competitors for help?
Did you forget an important meeting?
Have you let down your staff?

Learn the secrets and techniques of professional writers, scholars, publicists, and public relations experts. Explore our business apology section and understand how the elements that surround your apology are important to its effectiveness.

Dedicated Apology Letter Section

We show you what you need to include when saying sorry, and how to write an apology letter.

Get inspired by hundreds of personal letters written by husbands, wives, girlfriends, boyfriends, friends and family who've posted their apologies for the world to see.

And, for those in search of business mea culpas, use one of our business apology letter templates to craft and tailor your own.