Need The Perfect Apology?

Make things right by delivering the perfect personal or business apology.

Understand the most effective and creative ways to say sorry and apologize. Learn successful approaches and techniques for getting out of the doghouse with your girlfriend, boyfriend, spouse, friends, family, customers, partners, and business associates.

How to Apologize
Ways to Say Sorry
Business Apologies
Post an Online Apology Letter


If you need to say I'm sorry but aren't sure how, then you've come to the right place!

We've all been there—messing up, well, makes us human. It's how we clean up the mess that makes us successful.

By delivering an effective apology you inevitably gain respect from friends, family, lovers & colleagues and significantly reduce any, or even all, of the damage done.

Apologizing is both an art AND a science; truly thoughtful apologies rebuild relationships, while a careless, rushed or thoughtless "I'm sorry" can do more harm than good!

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Crafting the Perfect Business Apology Letter

Learn the secrets and techniques of professional writers, scholars, publicists, and public relations experts by exploring our business apology section. Understand how the elements that surround your apology are an important consideration when thinking about writing apology letters.

Our sample business apology letters are crafted by the PA Team. They are a templates with tips and notes to guide you through writing your own apology.

Samples & Templates: Letters of Apology in Business

Crafting A Personal Apology Letter

Although what's included in your apology is important, there are other elements to consider when thinking about how to write an apology letter.

Need inspiration? Check out some of the sample apology letters below written by our website visitors.

Sample Apologies From Lovers & Spouses

Apologies From Friends & Family

Effective Apology Strategies

The key to success is to ask for forgiveness in the right way and at the right time through a well-crafted apology letter or a heartfelt verbal apology.

So, are you in the doghouse, in a jam? Is a loved one giving you the look? Are you getting the silent treatment? Did you forget an important date? Did you hurt or betray someone? Are police officers knocking at your door?

Need a business apology? Are you in trouble at work? Are you trying to craft the perfect business apology letter? Are your customers looking to your competitors for help? Did you forget an important meeting? Have you let down your staff?

How do you apologize? How have others done it? How about an apology letter, what works and what doesn't? What triggers forgiveness? How do you make someone understand how sorry you really are? Where do regret and remorse come into play?

Remember, "to err is human..." and for every mistake there is a perfect apology™!

Now let's find yours...