Sample Apology Letter: Analysis
This sample apology letter, includes all the elements of a perfect business apology. It addresses all of the ingredients necessary to trigger a favorable response from customers.
It's a well written and masterfully crafted customer-centric letter and a classic example of the Art and Science of apologizing. We can all learn a lot from the strategies and statements used by JetBlue below.
The table below shows you exactly how the elements of a perfect apology were woven into a well crafted business letter. Use the analysis as a guide in writing your own.
This sample apology letter can be used as a template for any business situation requiring an apology. Its brilliance lies in the manner in which the elements of a perfect apology have been woven into the letter and in its clever use of language.
It's succinct, well-written, properly punctuated, and conveys a sense of responsibility and professionalism.