Need The Perfect Apology?

Make things right by delivering the perfect personal or business apology.

Understand the most effective and creative ways to say sorry when apologizing face-to-face, publicly or with an apology letter. Learn successful approaches and techniques for getting out of the doghouse with your spouse, friends, family, customers, partners, and business associates.

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Find great examples, unique ideas, and every answer you need to uncover and deliver that perfect apology™.


How to Apologize
Ways to Say Sorry
Business Apologies
Post an Online Apology Letter


The key to success is to ask for forgiveness in the right way and at the right time through a well-crafted apology letter or a heartfelt verbal apology.

So, are you in the doghouse, in a jam? Is a loved one giving you the look? Are you getting the silent treatment? Did you forget an important date? Did you hurt or betray someone? Are police officers knocking at your door?

Need a business apology? Are you in trouble at work? Are you trying to craft the perfect business apology letter? Are your customers looking to your competitors for help? Did you forget an important meeting? Have you let down your staff?

How do you apologize? How have others done it? How about an apology letter, what works and what doesn't? What triggers forgiveness? How do you make someone understand how sorry you really are? Where do regret and remorse come into play?

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If you need to say I'm sorry but aren't sure how, then you've come to the right place!

We've all been there—messing up, well, makes us human. It's how we clean up the mess that makes us more successful. By delivering an effective apology you inevitably gain respect from friends and colleagues and significantly reduce any, or even all, of the damage done.

Asking for forgiveness requires a little more time and effort than just writing an apology letter or uttering a few simple words.

Apologizing is both an art AND a science; truly thoughtful apologies rebuild relationships, but a careless, rushed or thoughtless I'm sorry can do more harm than good!

Learn the secrets and techniques used by professional writers, scholars, publicists, public relations experts and apply their strategies in letter form or verbally.

Remember, "to err is human..." and for every mistake there is a perfect apology™!

Now let's find yours...