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Make things right by delivering the perfect personal or business apology for every situation.

Get your life back on track by understanding the most effective and creative ways to apologize.  Learn successful approaches, styles, and techniques for getting out of the doghouse with your spouse, friends, family members, customers, partners, and business associates.

Find great examples, unique ideas, and every answer you need to uncover and deliver that perfect apology™.

If you need to say "I'm sorry" but aren't sure how to start, then you've come to the right site!

We've all been there—messing up, well, makes us human. But how we clean up the mess often makes us more successful in our personal and business lives. And using effective apologies inevitably elicits more respect from friends and colleagues.

Asking for forgiveness requires a little more time and effort than just writing apology letters or uttering a few simple words.

Apologizing is both an art AND a science; truly thoughtful apologies rebuild relationships, but a careless, rushed or thoughtless "I'm sorry" will do more harm than good—so be careful in what you say and do!

We also reveal the secrets and techniques used by professional writers, scholars, publicists, public relations experts and media gurus.

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The key to success is to ask for forgiveness in the right way, at the right time.

So, are you in the doghouse, or in a jam? Is a loved one giving you the look? Are you getting the silent treatment? Did you forget an important date? Did you hurt or betray someone? Do you deserve an apology yourself?

Is the office party over, and are you dreading the return to work? Is one of your customers looking to your competitors for help? Did you forget an important meeting? Are police officers knocking at your door?

How do you apologize? How have others succeeded? What works and what doesn't? What triggers forgiveness? How do you make someone understand how sorry you really are? And when should you NOT apologize?

Remember, "to err is human...", and for every mistake there is a perfect apology™!

Now let's find yours...

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