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 How to Apologize

This section teaches you about apologies and how they work.  Get inspired through ideas and examples on how to effectively say I’m sorry. Learn how to tailor an apology to your situation to improve your chances of success.

• The Science of an Apology
• The Art of an Apology
• Timing and Forgiveness
• Verbal Apologies
• Written Apologies
  
• The DOs of Apologizing
  
• The DONT's of Apologizing
  

 Ways to Apologize

Here you will learn how to use poems, quotes, e-cards, and gifts to make your apologies extra special and be forgiven every time.  This is a section of resources to help you make things right again.

• Using Quotes to say I'm Sorry
• Quotes on Apologizing
• Apology Quotes
• Forgiveness Quotes
• Using Poems and Poetry to say I'm Sorry
• The Greeting Card Apology
• Romantic Apologies

 Post An Apology

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 Apology Ideas

This section of the site is all about you. Post and read great apology ideas or ask for help with your situation.  Comment on the ideas of others or show us what an apology star you are. The entire section is driven by our visitors.

• The Bookmark Apology
• Apology Star Love Poem
• Business Apology Help: An email to my Boss
• Thinking About an Apology
• Apology To my Husband
• So Soon: I Over Reacted
• An Apology to my Ex-Girlfriend
• Rings of Remorse
• Young Love

 Regret and Remorse

This section looks at the surrounding emotions often associated with apologies.

• Remorse, Regret and Perfect Apologies
• Remorse, Self-Forgiveness and the Perfect Apology
• Quotes on or about Regret
• Quotes on or about Remorse

 The Apology Blog

 Business Apologies

This section shows you how to tailor the perfect business apology to customers, associates, and partners through letters and verbal communication. Read article reviews, see examples, and learn when and how to craft the perfect apology.  

• Business Apologies 101
• Formal Apologies
• Business Apologies and Timing
• Business Apology Letters
• Customer Apology Letter
• Customer Loyalty and Apologies
• Customer Retention Programs and Apologies
• Customer Complaint Procedures
• Sample Business Apology Letter
• Sample Apology Letter from JetBlue to its Customers
• Proactive Business Apology Letter
• Analysis of a Business Apology Letter
• Perfect Business Apologies Reconsidered
• Business Apology Survey
• Submit a Business Apology for Review

 Medical Apologies

This section looks at the implications of apologizing for medical errors. It includes research and commentary from the medical community and other interested parties.

• Medical Malpractice, Apologies and Litigation
• I'm Sorry Laws: The Full Disclosure/Early Offer Movement

 Apology Research

This section cites and reviews some of the research that has been compiled by psychologists, sociologists, and public relations experts on apologizing.  We also add in our two cents on what readers should (and should not) take away from the research.

• Perfect Apology Business Cases
• The High Value of a Perfect Business Apology
• Customer Service Case Study: Disney
• Half an Apology is Worse than No Apology at All
• 10 Not-So-Effective Business Apologies
• Air Apology: Lessons in Customer Advocacy
• How often do you apologize?

 Famous Apologies

It seems that everyday someone else is apologizing for something.  Here you will find the latest in notable public apologies along with reviews and commentaries.

• Public Apologies of 2006
• The Political Apology and John Kerry
• Political Apologies and American Democracy
• Bill Clinton's Apologies Post Monica Lewinsky
• An Interview on Apologies in the Media
• David Neeleman and the Perfect JetBlue Apology
• Where are the Duke University Apologies?
• Imussed Up: Anatomy of Don Imus' Failed Apology
• The Perfect Terrible Apology: MSNBC and David Shuster

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